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Are Marketers Worried About Facebook?

Facebook dominates the social media marketing landscape, with 62 percent of marketing respondents in the Social Media Examiner 2017 Social Media Marketing Industry Report ranking it as the "most important" social media platform. However, other results from the SME...

4 Insights from the SME 2017 Social Media Marketing Report

Social Media Examiner recently released its 2017 Social Media Marketing Industry Report, offering data on how marketers are using social media to brand, promote, and engage audiences. This jam-packed report offers a lot of valuable research with insights that your...

A/B Testing Methodology

A/B Testing Methodology by: Emily Allred, RMI Art Director The popularity of A/B testing has increased dramatically over the past decade, and that rising tide of awareness has carried along with it countless webinars, conference segments, clickbait-y numbered list...

4 New Insights on Optimizing Your Customer Experience

Optimizing the customer experience is a common goal of customer-centric companies. However, it is one that is never fully achieved. People always consider bigger and better product and service opportunities and attune companies find ways to satisfy them. The following...

5 Important Digital Marketing Strategies for Small Firms in 2017

In theory, all companies want to implement the most efficient marketing strategies to optimize return on investment. However, small firms have an especially tall task of identifying opportunities that meet their strict budgets and achieve the desired impact. Combining...

What Not to Do in Digital Marketing

3 Recent Examples: If you ever need a friendly reminder of errors to avoid in digital marketing, just keep up with the news. Due to poor planning, miscalculations, or simple impulsiveness, there are plenty of news stories about brands that have missed the mark in...

Earn Your Share of the Social Media Spending Spree

Social media has moved well beyond a place to form and grow digital friendships. For many, it also serves as a community source for insights on products and services. Users trust peer recommendations and follow direct paths from retail links to e-commerce purchases in...

Why Social Media Loyalty Insights Matter

The Brand Keys' annual Customer Loyalty Engagement Index revealed some surprising insights on the level of user loyalty garnered by major social media platforms. This data offers valuable insights into the monthly active user base for each social media tool. The...

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