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5 Important Digital Marketing Strategies for Small Firms in 2017

In theory, all companies want to implement the most efficient marketing strategies to optimize return on investment. However, small firms have an especially tall task of identifying opportunities that meet their strict budgets and achieve the desired impact. Combining...

What Not to Do in Digital Marketing

3 Recent Examples: If you ever need a friendly reminder of errors to avoid in digital marketing, just keep up with the news. Due to poor planning, miscalculations, or simple impulsiveness, there are plenty of news stories about brands that have missed the mark in...

Earn Your Share of the Social Media Spending Spree

Social media has moved well beyond a place to form and grow digital friendships. For many, it also serves as a community source for insights on products and services. Users trust peer recommendations and follow direct paths from retail links to e-commerce purchases in...

Why Social Media Loyalty Insights Matter

The Brand Keys' annual Customer Loyalty Engagement Index revealed some surprising insights on the level of user loyalty garnered by major social media platforms. This data offers valuable insights into the monthly active user base for each social media tool. The...

A letter from Ken, and a new website!

I am excited to announce an expansion to our responsemine.com site. Response Mine Interactive has recently launched a new website to reflect the growth in health consumerism and our goal to help companies grow that promote health in others. This site will promote the...

Call Strategy: the Missing Piece of Your 2017 Health Care Marketing Plan

“Thank you for calling the doctor’s office. If this is a medical emergency, please hang up and dial 9-1-1. If you are an insurance provider, press one…” And the message continues. Everyone who has called a medical practice has navigated this interactive voice response...

How to Build a Successful Outcome-based Healthcare Marketing Program

Using outcomes as a yardstick to measure performance is sweeping the health care industry. As Medicare leads the charge on determining reimbursement rates based on outcomes achieved rather that services rendered, clinicians and their support staffs are rethinking how...

Non-Contemporary Ways to Earn Site Links

Earning quality links to your website and pages remains one of the most potent forces in search engine optimization. The conversation on how to generate links typically revolves around the execution and sharing of useful, relevant content. However, there are several...

HIMSS 2017 Ushers In A New Era For Healthcare Marketing

The massive Healthcare Information and Management Systems Society Conference (HIMSS) showcased an industry that is at the gates of major revolution. From a marketing perspective, it’s comparable to where we were at the dawn of the digital marketing revolution in...

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