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HIMSS 2017 Ushers In A New Era For Healthcare Marketing

The massive Healthcare Information and Management Systems Society Conference (HIMSS) showcased an industry that is at the gates of major revolution. From a marketing perspective, it’s comparable to where we were at the dawn of the digital marketing revolution in...

4 Common Buyer Concerns with Health E-commerce Sites

Doubts, concerns, and frustrations are common for visitors to poorly designed health e-commerce sites. The challenge for health retailers is difficulty in building a quality user experience without knowing the most common visitor issues. The following is a look at...

RMI Announces HIPAA Compliance: Here’s Why You Should Care

Any healthcare company that touches medical records in any way has responsibility to protect that data. It is up to them to not only train all of their employees on regulations governing how the records must be handled, but also to ensure the same in every partner...

Top 4 Fitness Trends to Watch in 2017

To achieve success in fitness marketing, you must stay on top of trends taking hold of the marketplace. Not only does awareness of these trends contribute to your own strategic planning, but it allows you to recognize opportunities for your competitors. The following...

Simple Mistakes That Impact Your Patient Acquisition Success

You have all the best intentions to acquire new patients through marketing in healthcare. However, despite implementing great contemporary strategies, you can't seem to generate the results you want. Often, the problem is a set of simple mistakes that impede patient...

How to Market to the Pre-Researching Patient

People dealing with health issues typically go to the internet or mobile applications to research. They want to investigate their situations before visiting a professional. Understanding this pre-visit journey and your patients' motivation and feelings are helpful to...

The Top Benefits of Social Media Management for Your Medical Practice

There are over 2.2 billion social media users in the world. This number speaks to the tremendous opportunity for engaging your audience and promoting your brand online. However, it also highlights the challenges in formulating an effective social media marketing plan...

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