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Critical Skills for Creating a Winning Digital Marketing Team

If you look at dated resources on digital marketing skills to construct your internal marketing team, you will likely hire people without capabilities to optimize performance in the current climate. Digital marketing technology and opportunities evolve so quickly that...

Evolution is Key to Success with Digital Marketing

Making the decision to embrace digital marketing within your business is just the beginning of the long, unending journey to achieving the results you want. While digital offers tremendous opportunities to improve the customer experience, communicate economically and...

Fresh Stats from the World of Digital Marketing

As soon as you think you have a grasp on how digital marketing works and which strategies to employ, new studies demonstrate just how quickly the marketplace, tools, and strategies change and evolve. The following is a look at several fresh stats from the world of...

Are Marketers Worried About Facebook?

Facebook dominates the social media marketing landscape, with 62 percent of marketing respondents in the Social Media Examiner 2017 Social Media Marketing Industry Report ranking it as the "most important" social media platform. However, other results from the SME...

4 Insights from the SME 2017 Social Media Marketing Report

Social Media Examiner recently released its 2017 Social Media Marketing Industry Report, offering data on how marketers are using social media to brand, promote, and engage audiences. This jam-packed report offers a lot of valuable research with insights that your...

A/B Testing Methodology

A/B Testing Methodology by: Emily Allred, RMI Art Director The popularity of A/B testing has increased dramatically over the past decade, and that rising tide of awareness has carried along with it countless webinars, conference segments, clickbait-y numbered list...

4 New Insights on Optimizing Your Customer Experience

Optimizing the customer experience is a common goal of customer-centric companies. However, it is one that is never fully achieved. People always consider bigger and better product and service opportunities and attune companies find ways to satisfy them. The following...

5 Important Digital Marketing Strategies for Small Firms in 2017

In theory, all companies want to implement the most efficient marketing strategies to optimize return on investment. However, small firms have an especially tall task of identifying opportunities that meet their strict budgets and achieve the desired impact. Combining...

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