Blog

 

Using Social Media as a Patient Education Tool

Marketing with social media includes many more opportunities beyond targeting new prospects. In healthcare marketing, there are a lot of great ways to use social media to as a  patient education tool. The following is a look at some of the best strategies for...

Healthcare Compliance Part 4: Healthcare Text Messaging

Part 4 of our healthcare compliance series is here, text messaging, why it's good, and how to do it legally! With 79% of cell phone owners stating that they use text messaging, it’s understandable why physicians would want to tap into this potent communications...

4 Key Traits to Look for in a Healthcare Marketing Agency

Since it's Valentine's Day we are talking about love. One thing you should love, is the results your healthcare marketing agency is providing you. The healthcare marketplace has become very competitive. It is no longer enough just to set up shop and offer quality...

4 Keys to a Successful Performance Display Advertising Campaign

The logic of performance display advertising is that you should only pay when your advertising generates desired results. However, it takes effective planning and execution to achieve your objectives with a performance-based campaign. The following is an overview of...

Top 3 Healthcare Marketing Trends in 2017

One thing that is constant in both healthcare and marketing is change. Technology drives progress in each of these arenas. Therefore, it is vital to stay on top of the healthcare marketing changes that you can take advantage of in your practice. The following is a...

Part 2: Keeping Healthcare Social Media Compliant: 3 Areas of Focus

According to Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA), social media compliance risks is one of the top 5 five “hot topics” for compliance and ethics professionals in 2016. And for good reason: According to the...

Paid Search Means Audience as well as Keywords

Digital advertisers segment paid search by audience and keyword. There's a considerable shift happening in paid search. Pay-per-click advertising is moving away from focusing on keywords to look instead at audience targeting. New technology from Google and other paid...

Response Mine Interactive