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5 Benefits of Using Influencers in Your Medical Device Marketing

According to Altimeter Group's "2016 State of Social Business" report, 32% of businesses plan to increase their budget for influencer marketing in 2017. It's no wonder. The use of brand influencers, particularly on social media, is one of the most powerful marketing...

How to Use Snapchat Filters in Healthcare Marketing

Few branding features are better married to a promotional platform than filters are to Snapchat. In fact, you could argue that the use of Snapchat filters for branding is one of the most compelling marketing trends across all social channels at this point. The...

Using Social Media as a Patient Education Tool

Marketing with social media includes many more opportunities beyond targeting new prospects. In healthcare marketing, there are a lot of great ways to use social media to as a  patient education tool. The following is a look at some of the best strategies for...

Healthcare Compliance Part 4: Healthcare Text Messaging

Part 4 of our healthcare compliance series is here, text messaging, why it's good, and how to do it legally! With 79% of cell phone owners stating that they use text messaging, it’s understandable why physicians would want to tap into this potent communications...

4 Key Traits to Look for in a Healthcare Marketing Agency

Since it's Valentine's Day we are talking about love. One thing you should love, is the results your healthcare marketing agency is providing you. The healthcare marketplace has become very competitive. It is no longer enough just to set up shop and offer quality...

4 Keys to a Successful Performance Display Advertising Campaign

The logic of performance display advertising is that you should only pay when your advertising generates desired results. However, it takes effective planning and execution to achieve your objectives with a performance-based campaign. The following is an overview of...

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