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Mapping the Patient Experience

There is much more to the patient experience than a practitioner's bedside manner. Personalized service matters a lot, but so too does your ability to optimize the patient's journey, from initial information search on a health condition, to a website visit, office...

Twitter Improvements to Expect in 2017

Social media companies continue to evolve their tools and features to better serve their user bases. For businesses, realizing these changes helps you recognize the need to adjust your social media strategy. The following is a look at several Twitter improvements...

Everything E-Commerce Retailers Need to Know about Google Shopping

Customers are everywhere, and Google Shopping helps you find them. Google Shopping, also known as Google product listing ads, or PLAs, is a tool small businesses need to know about. If you've ever searched for a product on Google, and noticed products in the right...

4 Ways Good Content can Improve Your Patient Acquisition

Don't underestimate the importance of good content in your digital healthcare marketing strategy. In addition to basic lead generation benefits we've discussed before, quality content offers several important advantages in patient acquisition. The following is a look...

Facebook Instant Articles – How to Make It Work for Your Business

If you're thinking about publishing content through Facebook Instant Articles, you're not alone. This functionality took Facebook business users by storm when it first came out, and continues to do so. It encourages them to share their stories more effectively with...

How to Develop a Strong Content Strategy for Your E-Commerce Business

Driving traffic to a site is more difficult than many people realize. Although there are a variety of tools available to help in this area, a strong content strategy is an important piece of the puzzle. When operating on an e-commerce platform, driving organic traffic...

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