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A letter from Ken, and a new website!

I am excited to announce an expansion to our responsemine.com site. Response Mine Interactive has recently launched a new website to reflect the growth in health consumerism and our goal to help companies grow that promote health in others. This site will promote the...

Call Strategy: the Missing Piece of Your 2017 Health Care Marketing Plan

“Thank you for calling the doctor’s office. If this is a medical emergency, please hang up and dial 9-1-1. If you are an insurance provider, press one…” And the message continues. Everyone who has called a medical practice has navigated this interactive voice response...

How to Build a Successful Outcome-based Healthcare Marketing Program

Using outcomes as a yardstick to measure performance is sweeping the health care industry. As Medicare leads the charge on determining reimbursement rates based on outcomes achieved rather that services rendered, clinicians and their support staffs are rethinking how...

Non-Contemporary Ways to Earn Site Links

Earning quality links to your website and pages remains one of the most potent forces in search engine optimization. The conversation on how to generate links typically revolves around the execution and sharing of useful, relevant content. However, there are several...

HIMSS 2017 Ushers In A New Era For Healthcare Marketing

The massive Healthcare Information and Management Systems Society Conference (HIMSS) showcased an industry that is at the gates of major revolution. From a marketing perspective, it’s comparable to where we were at the dawn of the digital marketing revolution in...

4 Common Buyer Concerns with Health E-commerce Sites

Doubts, concerns, and frustrations are common for visitors to poorly designed health e-commerce sites. The challenge for health retailers is difficulty in building a quality user experience without knowing the most common visitor issues. The following is a look at...

RMI Announces HIPAA Compliance: Here’s Why You Should Care

Any healthcare company that touches medical records in any way has responsibility to protect that data. It is up to them to not only train all of their employees on regulations governing how the records must be handled, but also to ensure the same in every partner...

Top 4 Fitness Trends to Watch in 2017

To achieve success in fitness marketing, you must stay on top of trends taking hold of the marketplace. Not only does awareness of these trends contribute to your own strategic planning, but it allows you to recognize opportunities for your competitors. The following...

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