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Top 4 Fitness Trends to Watch in 2017

To achieve success in fitness marketing, you must stay on top of trends taking hold of the marketplace. Not only does awareness of these trends contribute to your own strategic planning, but it allows you to recognize opportunities for your competitors. The following...

Simple Mistakes That Impact Your Patient Acquisition Success

You have all the best intentions to acquire new patients through marketing in healthcare. However, despite implementing great contemporary strategies, you can't seem to generate the results you want. Often, the problem is a set of simple mistakes that impede patient...

How to Market to the Pre-Researching Patient

People dealing with health issues typically go to the internet or mobile applications to research. They want to investigate their situations before visiting a professional. Understanding this pre-visit journey and your patients' motivation and feelings are helpful to...

The Top Benefits of Social Media Management for Your Medical Practice

There are over 2.2 billion social media users in the world. This number speaks to the tremendous opportunity for engaging your audience and promoting your brand online. However, it also highlights the challenges in formulating an effective social media marketing plan...

5 Benefits of Using Influencers in Your Medical Device Marketing

According to Altimeter Group's "2016 State of Social Business" report, 32% of businesses plan to increase their budget for influencer marketing in 2017. It's no wonder. The use of brand influencers, particularly on social media, is one of the most powerful marketing...

How to Use Snapchat Filters in Healthcare Marketing

Few branding features are better married to a promotional platform than filters are to Snapchat. In fact, you could argue that the use of Snapchat filters for branding is one of the most compelling marketing trends across all social channels at this point. The...

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