Integrated
The world of lead generation is a broken model. Channels are incented to deliver names with no accountability for the quality of the lead. Affiliates often use sweepstakes and iPod promotions to build the volume. Co-Reg vendors are the worst, scooping up masses of names and spreading them like manure to many – and any – paying clients.
Imagine a marketing partner that works exclusively with you (just like an agency) and has responsibility for ensuring the leads delivered convert as well as direct channels.
We offer just such a partnership.