Press
Response Mine Interactive Announces 50 Percent Growth
Managers Promoted to Lead Two New Divisions
ATLANTA—June 22, 2008—Response Mine Interactive (RMI) is growing by leaps and bounds, averaging more than 50 percent annual growth in the past three years. As a result, the agency has organized for further growth by creating two new divisions, promoting two group directors to run them.
Matt Dooley has been appointed to vice president of client services. In his new role, Dooley will operate the teams who run search marketing for Home Depot, Staples and Mohawk Industries. Dooley formerly served in executive level positions with Dell and Critical Mass. He has a master’s of business administration degree from The College of William & Mary and has been with RMI for two years.
Brent Wheeler has been promoted to vice president of performance marketing. His responsibilities include all lead generation and cost-per-action campaigns on RMI’s extensive proprietary Web site network. Prior to joining RMI five years ago, he was regional marketing manager for Winn Dixie and worked at Google.
Existing clients are increasing their digital marketing investments, and this, combined with several new client wins, has resulted in unprecedented growth for RMI, according to Ken Robbins, president, Response Mine Interactive.
“We’re winning more new business every quarter now — this reorganization will allow us to provide more strategic and consistent services and take on many more new clients going forward,” he said. “I am very excited about our performance division, where we generate pre-screened leads for the call centers of companies like Brinks Home Security and Medical Hair Replacements. Presently, we operate more than 40 distinct Web properties like www.Diabeticseniors.com and www.WebHostingFinds.com, which generate targeted, high-value audiences for these clients.”
Response Mine’s two major client offerings are digital agency services, including search engine optimization and PPC, and performance-based marketing (cost-per-lead). RMI’s services group has helped retailers like Rooms to Go begin using search marketing to drive sales in their brick and mortar stores. The performance groups use proprietary Web sites like www.SimplySeniors.com to drive high quality leads of seniors with diabetes for clients like Liberty Medical (MHS).
“Our job is to help our clients increase revenue, customers and their margin. Establishing these two separate divisions allows each to concentrate on helping our clients make best use of their marketing expenditures to get breakthroughs in volume and efficiency,” Robbins said.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
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Contact: Lara Holy
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10561 Barkley – Suite 200
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HolyL@whmdelivers.com