Press
Response Mine Interactive Adds Digital Creative Services
ATLANTA—Sept. 1, 2008—Response Mine Interactive has added digital design services to further its full-service digital marketing mission. Wayne Pelletier, a veteran of interactive design and management, joined the online marketing agency to head the digital design department.
“Wayne is a brilliant Web creative thinker with a decade-long track record helping big brands market more effectively through this channel,” said Ken Robbins, president, RMI. “This hire allows us to further our mission of offering best-in-class digital marketing and helping our clients drive more revenue in search, display, SEO and all online media.”
As creative director, Pelletier and his team will be responsible for all creative strategy and execution, including conception, development and implementation in all interactive media. Since RMI’s goal is to help drive more revenue for clients by improving their marketing, A/B and multi-variant creative testing will be an important initiative, according to Matt Dooley, vice president of client services for the firm.
“Integrating high-impact creative with search capabilities provides premier brands with the best opportunity to reach consumers who are ready to buy,” Dooley said. “Perfecting our digital services by bringing in a strong creative strategist will give our clients the integration they need, which ultimately makes us a better marketing partner.”
An industry leader in online creative, Pelletier’s work has garnered top national advertising awards. He has more than 12 years of experience designing and developing effective online advertising. He’s worked at several top interactive agencies on such brands as Alamo Rent-a-Car, BlueCross BlueShield, The Home Depot, UPS, Verizon Wireless and Wells Fargo.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
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Contact: Lara Holy
Weyforth-Haas Marketing
10561 Barkley – Suite 200
Overland Park, KS 66212
913.901.2119
HolyL@whmdelivers.com