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Ken Robbins Shares Secrets on How to Use Digital Marketing to Drive Offline Sales
Atlanta Interactive Agency President Presents Keynote Address at KCDMA DM Days Conference
ATLANTA—Jan. 21, 2009—Ken Robbins, president and founder of Response Mine Interactive—an Atlanta-based interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation—has been selected as the keynote speaker of the Kansas City Direct Marketing Association’s annual DM Days Conference. Robbins will discuss the topic of "How Search and Digital Drive Offline Response."
Held this year in the first quarter of 2009, DM Days is dedicated to bringing high quality, cutting-edge educational opportunities to marketing professionals. Industry leading experts share their expertise with other marketing practitioners about what’s working, what’s hot and what’s not.
"It’s a huge honor to be an intricate part of this revolutionary conference," said Robbins. "To be chosen as the keynote presenter demonstrates the elevated significance of interactive and digital marketing in today’s marketplace."
When asked about why he chose his keynote presentation focus, Robbins said, "The holy grail of digital marketing is quantifying its impact on offline channels. Proving that digital marketing can drive brick and mortar store sales is groundbreaking. It can change a retailer’s fortunes by giving it a more effective marketing strategy."
"Search and digital marketing drive demand in all channels and retailers can get so much more out of interactive marketing with some of the ideas and techniques I’ll share," he commented.
The three-day DM Days conference will feature Robbins as the keynote presenter on March 24 from 1:30–2:30 p.m., at Sheraton Overland Park in Kansas City. To register, visit www.kcdma.org.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
About KCDMA
KCDMA was founded in 1948 when direct marketing was gaining momentum but modern direct marketing had not been established. A small, dedicated group of professionals in direct mail united to protest an impending postal hike, led by direct marketing trailblazer Martin Baier (KCDMA’s first president). Today, KCDMA has more than 400 active members including leading corporations, service providers, consultants and agencies. For more information visit www.kcdma.org.
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Contact: Ali Mitnick
Response Mine Interactive
404.475.0754
Ali.Mitnick@responsemine.com