Press
Response Mine Interactive Launches ‘Outsights’ Competitive Intelligence Service
Interactive Marketing Agency Develops Program to Track Competitor Activity
ATLANTA—March 26, 2009—Response Mine Interactive (RMI), an interactive marketing agency specializing in search engine marketing, online retailing and consumer lead generation announced today the launch of Outsights—an intelligence service that analyzes and measures the online activity of client competitors. By capturing the marketing strategies of top rivals, Outsights offers companies a detailed report of what competitors in their industry are doing by way of interactive marketing.
"At RMI we recognize the inherent value of tracking and evaluating the search marketing strategies of marketplace competition," said Ken Robbins, founder and president of RMI. "By assessing the various interactive marketing tactics and techniques of our clients' competitors via Outsights, our interactive marketing specialists can then effectively optimize our clients' online marketing campaigns."
Outsights provides in-depth insights and reports on the search marketing activities of RMI client competitors, including:
- SEO and SEM Strategies
- Landing Page Evaluations
- Affiliate Advertising
- Web site Quality and Usability
- Value Propositions and Incentives
- Strategy Modifications
In addition to offering thorough analyses of leading rivals' search marketing practices, Outsights generates an up-to-date report that reveals modifications in these strategies by capturing all the competitors' search creative.
"By exposing the actions of competitors, RMI can fine-tune each client's search marketing campaigns to produce a positive response from consumers," said Robbins.
As SEM becomes a vital component of direct response marketing, RMI remains at the forefront with Outsights and other innovative services designed to help clients capture increased market share. With its new competitive intelligence service, RMI offers profound insights into various online marketing strategies to determine the best approach for its clients.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
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