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Atlanta-based Response Mine Interactive and BrainJocks Launch ‘Tweets for a Cause’ to Support Local Non-Profits
Susan G. Komen for the Cure Greater Atlanta Affiliate the First in a Nationwide Monthly Series to Promote Organized Acts of Giving
ATLANTA—May 1, 2009—In an effort to increase awareness and individual donations to local not-for-profit organizations, Atlanta’s Response Mine Interactive and BrainJocks have joined forces to create ‘Tweets for a Cause,’ an avid group of social media users who believe that "friends, working in concert, can change the world."
On May 5th at 11 a.m., ‘Tweets for a Cause,’ will send out its first ‘tweet’ to encourage local Atlanta activists to support Susan G. Komen for the Cure Greater Atlanta Affiliate and to take a stand against breast cancer. Interested supporters can tweet www.twitter.com/tweetsforacause or log onto tweetsforacause.org to participate. Multiple retweets are encouraged after that hour to further generate awareness for Komen Atlanta.
"At BrainJocks, we specialize in using web technologies in new and better ways and we can’t think of a better way to use an online social platform like twitter, than to promote the welfare of our own community," said Stephanie Beckham, idea strategist at BrainJocks. "We hope that our involvement can help make a real difference for the people that make this area so special."
All online traffic and proceeds of May’s ‘Tweets for a Cause,’ will benefit Komen Atlanta in honor of the May 9th Susan G. Komen Race for the Cure® -- Georgia's largest and most successful education and fundraising event for breast cancer.
"We are proud to be the first philanthropy chosen by ‘Tweets for a Cause,’" said Kelly Dolan, executive director of Komen Atlanta. "Individual contributions are a vital part of our ability to provide lifesaving screening, treatment and research funding and we welcome the opportunity to reach people though this innovative new resource."
Non-profit organizations interested in participating as the selected charity in the June ‘Tweets for a Cause,’ can tweet why @tweetsforacause.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
About BrainJocks
BrainJocks is an Atlanta web technology company that provides web application and product development services grounded in thorough requirements analysis and strategy consulting. It helps new or established businesses apply web technologies in new and exciting ways. BrainJocks combines its expertise and experience with the latest trends and technologies in web development and online marketing to power online ideas. Using an integrated strategy, the company can take an idea for an online business, build it and bring it to market and beyond. For more information call 770-924-6444, follow@brainjocks on twitter or visit www.brainjocks.com.
AboutAbout Susan G. Komen for the Cure Greater Atlanta Affiliate
Komen Atlanta is the local resource for breast cancer screening, treatment, education and support. Through events, including the Race for the Cure, and contributions, the Affiliate raises funds to enable women to detect and survive breast cancer. Seventy-five percent of all funds stay in Atlanta to provide breast health services for women who could not otherwise afford them. Twenty-five percent supports cutting-edge research to find the cures. Komen Atlanta has raised $23.5 million since its inception in 1991. The Affiliate is part of the national Susan G. Komen for the Cure organization, which strives to save lives and end breast cancer forever. Komen is the largest private funder in the fight against breast cancer and has invested more than $1.2 billion towards the cause.
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Media contact: Megan Webb
Response Mine Interactive
716.573.9556
megan.webb@responsemine.com