Press
Response Mine Interactive Promotes Leah Peterson to Director of Client Development
ATLANTA—July 10, 2009—Response Mine Interactive, an Atlanta based direct marketing digital agency, has promoted Leah Peterson to director of client development. Her new role includes focusing on new client acquisition and strategic planning and marketing for the agency.
"Peterson’s proven expertise in new business development and valued experience in relationship building and strategic marketing made Peterson an ideal candidate for this role," said Ken Robbins, president of Response Mine. "We’re excited to leverage her expertise to enhance the Response Mine brand and client partnerships."
Peterson joined Response Mine as an Account Supervisor in the fall of 2007 where she managed a team of 16 staff members for The Home Depot’s paid, affiliate and natural search efforts.
Prior to Response Mine, Peterson developed and executed client branding and marketing programs at an Atlanta integrated marketing firm where she played a key role in strategic business development. Before that, she was the email marketing project manager for The Home Depot and a project manager in The Home Depot’s Interactive Marketing department where she was responsible for building the retailer’s multi-million dollar direct order catalog business.
Peterson earned a bachelor’s degree in financial services from Johnson and Wales University in Providence, R.I.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
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Media contact: Megan Webb
Response Mine Interactive
716.573.9556
megan.webb@responsemine.com