Press
Response Mine Interactive and BrainJocks Win digiDay SAMMY Award
Tweets for a Cause Program Awarded Best Social Media Campaign for Social Good
ATLANTA—Sept. 25, 2009—Response Mine Interactive (RMI) and BrainJocks have won a digiDay SAMMY Award for their Tweets for a Cause program in the category "best social good contribution." The SAMMY Awards honor excellence and breakthrough achievement in social advertising, media and marketing.
The award-winning campaign, Tweets for a Cause, was developed and executed in May 2009 to increase awareness and individual donations to local non-profit organizations. This first-ever organized social media program benefited Susan G. Komen for the Cure, Greater Atlanta Affiliate and its mission to enable women to detect and survive breast cancer.
"I’m extremely excited and proud that we brought home an award for Tweets for a Cause," said Ken Robbins, president and founder of RMI, an Atlanta direct marketing digital agency. "In one day we were able to grow awareness of Komen Atlanta through our educational message, "8 Signs of Breast Cancer" by connecting with more than 1.3 million twitter users and driving more than 11,000 visitors to the Komen Atlanta campaign page."
"More importantly," commented Robbins, "we were able to lend our support to a fantastic non-profit in our Atlanta hometown."
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
About BrainJocks
BrainJocks is an Atlanta web technology company that provides web application and product development services grounded in thorough requirements analysis and strategy consulting. It helps new or established businesses apply web technologies in new and exciting ways. BrainJocks combines its expertise and experience with the latest trends and technologies in web development and online marketing to power online ideas. Using an integrated strategy, it takes an idea for an online business, builds it and brings it to market and beyond. For more information visit www.brainjocks.com or call 770-924-6444.
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Media contact: Megan Webb
Response Mine Interactive
716.573.9556
megan.webb@responsemine.com