Press
Response Mine Interactive and BrainJocks Win International MarCom Award
First-Ever Tweets for a Cause Campaign Takes Home Gold
ATLANTA—Dec. 1, 2009—Response Mine Interactive (RMI) and BrainJocks have been awarded a Gold MarCom award in the "pro bono" category for their Tweets for a Cause campaign to benefit Komen Atlanta. The Association of Marketing and Communications Professionals' international MarCom awards recognize creative excellence in marketing and communications programs and materials.
Tweets for a Cause is a group of social media engagers who work in concert to support local not-for-profit organizations and to promote the wellbeing of the nation's communities. Aligning with Komen Atlanta, Tweets for a Cause increased awareness of the organization and its mission to save lives and end breast cancer while encouraging dialogue and sharing among those affected by this devastating disease.
"I'm extremely proud of our work on the Tweets for a Cause program," said Ken Robbins, president and founder of RMI. "In a mere 24 hours we were able to grow awareness of Komen Atlanta by connecting with more than 1.3 million twitter users and driving more than 11,000 visitors to the Komen Atlanta campaign page."
"More importantly," commented Robbins, "we were able to lend our support to a fantastic non-profit in our Atlanta hometown."
In September 2009 Tweets for a Cause was also awarded a digiDay SAMMY Award in the category "Best Social Good Contribution," which honors overall excellence and breakthrough achievement in advertising, media and marketing.
About Response Mine Interactive
Response Mine Interactive (RMI) is an award-winning digital agency that helps companies acquire more customers using direct response interactive marketing. Since 2001, RMI has helped deliver billions of dollars in revenue for leading brands in the retail, travel, healthcare and home services industries by improving the speed, volume and efficiency in how they market online. RMI provides strategic customer acquisition and lead generation services to national companies on a pay-for-performance basis. For more information visit www.responsemine.com or call 404-233-0370.
About BrainJocks
BrainJocks is an Atlanta web technology company that provides web application and product development services grounded in thorough requirements analysis and strategy consulting. It helps new or established businesses apply web technologies in new and exciting ways. BrainJocks combines its expertise and experience with the latest trends and technologies in web development and online marketing to power online ideas. Using an integrated strategy, it takes an idea for an online business, builds it and brings it to market and beyond. For more information visit www.brainjocks.com or call 770-924-6444.
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Media contact: Megan Webb
Response Mine Interactive
716.573.9556
megan.webb@responsemine.com