PPC Management Services

Strategy. Creativity. Analytics. Execution.

Our heritage in paid search runs deep. We have managed some of the largest programs for businesses across healthcare, retail, home services, and travel. For nearly 15 years brands have trusted us to scale their paid search programs. We’re called in when results have plateaued and the objective is efficient next-level growth.

Cutting edge technology is critical to breaking through performance barriers. Equally important are the seasoned media and analytics experts who are developing integrated cross-channel strategies and ensuring that the plan is well executed. We have led the industry in applying the proper balance of automated technology and raw human insight.

This is about much more than keywords. We uncover the business drivers that are specific to our clients. Whatever the factors — lifetime value (LTV), geography, seasonality — we don’t rest until we have a comprehensive understanding of what it takes to grow your business.

Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.

Brand Experience

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a/b testing

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Digital advertising

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improve patient acquisition

You have all the best intentions to acquire new patients through marketing in healthcare. However, despite implementing great contemporary strategies, you can't seem to generate the results you want. Often, the proble...

successful paid performance advertising

The logic of performance display advertising is that you should only pay when your advertising generates desired results. However, it takes effective planning and execution to achieve your objectives with a performanc...

Patient Journey

There is much more to the patient experience than a practitioner's bedside manner. Personalized service matters a lot, but so too does your ability to optimize the patient's journey, from initial information search on...

What to know about Penguin 4.0

Typically, Google announces one to three major updates to its search algorithm a year. This is important to your business because of the major influence Google plays in search engine optimization. Most recently, Googl...

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Almost everyone is familiar with general search engines like Google. However, not all marketers are aware of the value of appearing in consumer shopping engines. Understanding these tools and how you can use them to m...

"Social proof" is a contemporary method of delivering customer testimonials on social media. In fitness marketing, providing your target market with social proof is imperative because people considering this service c...

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